Monday, December 29, 2008

Premier Awarded Major Ride Contract for The Revenge of the Mummy (tm) Attraction at Universal Studios Singapore

Resorts World at Sentosa, a wholly owned subsidiary of Genting International P.L.C., has announced that Premier Rides, Inc. has been awarded the contract to build the ride equipment for The Revenge of The MummyTM attraction at Universal Studios Singapore, which is presently under construction. The award, one of the largest ride contracts associated with the new theme park project, has a contract value of over $20 million USD. The Revenge of the MummyTM is one of Universal’s signature ride attractions having already debuted at Universal Studios Florida and Universal Studios Hollywood.

Genting International is building a world class gaming and destination resort on Sentosa Island, Singapore and Universal Studios Singapore will be a key element of the development. Mr. Tan Hee Teck, CEO of Resorts World Sentosa said, “We are excited to have Premier as one of our key suppliers. Their experience on this attraction will ensure a successful opening of the ride.” Jim Seay, President of Premier Rides, adds, “Genting International is one of the most highly regarded companies in Asia in multiple fields, including entertainment, and it is an honor for Premier to have been selected to provide the equipment for such a prestigious project. We look forward to teaming with Genting International on this amazing rideattraction and look forward to its success.”

“The Revenge of the MummyTM is consistently recognized as one of the top attractions at both Universal Studios Florida and Universal Studios Hollywood and we look forward to guests of Universal Studios Singapore being able to experience this one of a kind attraction,” Mr. Seay said. Premier was the supplier of the ride equipment for both the Universal Studios’ installations in the United States.

Universal Studios Singapore is scheduled to open at the end of 2009.

Thursday, December 11, 2008

New Exhibit Installed at Santa Claus Museum

For nearly all of his adult life, Jim Yellig was known as “Santa” at Santa Claus Land (now Holiday World) in Santa Claus, IN and in parades and appearances around the country including television’s What’s My Line and To Tell the Truth and the Macy’s Thanksgiving Day Parade.

Santa Jim’s daughter, Pat Koch, opened the Santa Claus Museum in 2006 to celebrate all things Santa. A year later, she and the museum staff began an effort to create an exhibit to honor her father and his contribution to the world of Santa. The Weber Group was commissioned to design and build the new exhibit which features a life-size recreation of Santa Jim, dressed in his original Santa suit, yak fur beard, and trademark holly leaf belt buckle. It also includes the original oil on canvas 15 foot wide by 9 foot tall mural from 1959 commissioned by the park by California artist Lee Sorenson. The permanent exhibit’s opening is timed to celebrate Santa Claus’s annual festival which will be held December 12 and 13, 2008.

Merlin Entertainment Acquires Underwater Adventures in Minnesota

UK based Merlin Entertainments, the world’s second largest visitor attraction operator, today announced the acquisition of the Underwater Adventures Aquarium in Minnesota, USA, from The Minnesota Aquarium LLC, for an undisclosed sum.

Underwater Adventures is located in the iconic Mall of America in Minnesota and currently welcomes more than 600,000 visitors a year to its impressive displays of living marine creatures.

This acquisition underlines Merlin’s expertise in the operation of marine attractions. The company is already the world’s leading operator of aquaria through its SEA LIFE brand which welcomes over 10 million visitors a year to its 28 sites including its recently opened site at LEGOLAND in Carlsbad, California – the company’s first SEA LIFE location in North America

With 58 attractions around the world Merlin is the leading name in location based, family entertainment; and has seen the most successful and dynamic growth of any company in the sector over the last five years. It aims to deliver memorable and rewarding experiences to its 34.7 million visitors worldwide, through its iconic global brands, such as Madame Tussauds, SEA LIFE, Dungeons, London Eye and LEGOLAND; and the commitment and passion of its managers and 13,500 employees.

This acquisition is an important part of Merlin’s overall growth plan for N America, enhancing Merlin’s existing portfolio of six US attractions. It also follows the successful opening in 2008 of its LEGOLAND Discovery Centre in Schaumburg, outside Chicago; and SEALIFE centre in the LEGOLAND Park in Carlsbad California.

With several other new attractions already due to open in North America in 2009 including Madame Tussauds in Hollywood - the company is also actively progressing negotiations on a number of sites for 2010 and beyond.

Tuesday, December 9, 2008

Adtec Digital Provides Contribution Solutions Ideal for Live Sports and News

Adtec Digital has announced the availability of the Soloist-HD Pro decoder and the mediaHUB-HD Pro encoder. The Soloist-HD Pro is a broadcast quality High Definition (HD) MPEG 2 and AVC decoder. The mediaHUB-HD Pro is a real time Contribution quality MPEG-2 HD encoder.

Michael Sandorse, the President/Director of Engineering for Remote Facilities
Consulting Services, was looking for an encoder that was MPEG 4 capable and reliable to the
Nth degree and readily shelf available. Michael heard about Adtec through a colleague that used their products for a company called MASN a few years back. When asked why he chose Adtec Digital, Michael said, “I looked at other companies like Tandberg TV, Tiernan (Comtec TV) and Harris, but I chose Adtec Digital because Kevin Ancelin (President of Adtec Digital) called me back on a Saturday night. Kevin either calls me or emails me at anytime and the tech support is always amazing and that’s worth its weight in gold!”

With the Soloist–HD Pro, Multi-CODEC decoding has never been easier or more reliable. For live events it can decode from ASI or GIGE to the HD-SDI interface. This Soloist-HD Pro also includes a built-in hard drive to hold media which can be controlled from a command interface and scheduler that can then play program content in a list or following a schedule. Step up to stunning high definition decoding of AVC/H.264 and MPEG-2 with the Soloist-HD Pro.

The mediaHUB-HD Pro is the all-in-one encoding solution. The mediaHUB-HD Pro is a
real-time Contribution quality MPEG 2 High and Standard Definition encoder. It is designed to
support the most demanding Contribution, ATSC, DVB and IPTV Distribution and Cable Labs
compliant VOD and DPI studio encoding requirements. The auto-detect HD/SD SDI video input eliminates the need for user resolution and frame rate configuration. It boasts dual stream on-board audio encoding of Dolby Digital and MPEG 1 Layer 2 audio with Dolby E and Dolby 5.1 pass-through support. Standard Adtec features include three mirrored ASI outputs as well as a GIGE output, now supporting Pro Forward Error Correct (FEC) AES3 Digital Audio, SDI and Analog audio inputs and BISS 1/E encryption. User interfaces include an easy-to-use front panel interface and on-board web application server for configuration and monitoring. Unique features include a built-in confidence decoder with HDSDI, HDMI and D1 outputs and "Constant Capture" hard drive acquisition for studio, contribution and distribution applications. When it comes to the best on-air look, mediaHUB-HD Pro delivers with excellent quality Standard Definition and High Definition video encoding.

Utopia Entertainment Helps LIght The Night in Beverly Hills

helped the City of Beverly Hills Light the Night with Nicole Richie, Joel Madden and the Mayor of Beverly Hills. The City of Beverly Hills partnered with UNICEF to light the Baccarat Chandeliers down Rodeo Drive and the UNICEF Snowflake on the Beverly Wilshire Hotel.

BRC Imagination Arts Congratulates Heineken on the Grand Opening of the New Heineken Experience

The new Heineken Experience, designed by BRC Imagination Arts, one of the world’s leading creators of entertainment and brand experiences, today celebrated its official Grand Opening. The newly reinvented attraction has been closed while it underwent an extensive renovation and expansion led by BRC.

To create the new Heineken Experience, BRC used state of the art technologies to place visitors at the center of the rich history and family story that has made Heineken a world-class company. The journey through the New Heineken Experience pulls back the curtain and immerses visitors in every aspect of Heineken’s brewing process. At various points in the experience, guests can see, smell, touch, and taste everything—quality ingredients in the raw, the incomplete brew in progress, and the final pleasure of a finished Heineken. Guests also experience brewing from the inside via a whimsical but factual special effects ride through the brewing process.

Renowned for its award-winning approach to experience design, BRC ( turns corporate stories into experiences that bring brands to life in a way that traditional advertising simply cannot. By combining innovative story telling with the state-of-the-art technology and special effects techniques of themed entertainment, Hollywood, and Broadway, BRC-designed attractions immerse visitors in every aspect of a brand, forging a personal connection that delivers more impact than a traditional thirty second spot.

“Corporations with valuable brands recognize the importance of connecting fans to the values and ideals associated with their company and products. BRC’s approach to Experiential Marketing and guest experience design turns branded attractions into one-of-a-kind destinations that resonate with guests for years. In a time when consumers are bombarded with thousands of media messages each day, the ability to create an attraction that cuts through fragmented impressions, and truly immerses a guest in a brand, is invaluable,” said Bart Dohmen, Managing Director, BRC Imagination Arts, BV.

BRC has designed and produced branded attractions, visitor centers, tours, and world expo pavilions for a wide range of corporate, not-for-profit, city, regional development and government clients including Disney, Ford, GM, NASA, U.S. Pavilion Expos 2005 and 2010, and Volkswagen.

More information on the Heineken Experience, as well as the ability to book tickets online, can be found at

Tuesday, December 2, 2008

Wildfire Inc. Spreads UV Effects at LDI

Wildfire Inc. Lighting and Visual Effects, the industry leader in UV (aka ultraviolet or "black light") effects, fixtures and products, participated successfully at the annual LDI trade show for the lighting community, held in Las Vegas Oct. 20-26, launching a new line of UV paints and showcasing existing products that help create special effects for theatre, entertainment and special events.

Wildfire's new line of UV Laser Paint is designed specifically to work with BlissLight's new UV405 Blacklight Starfield Projector. The projector emits a field of lasers at 405nm (nanometers), which react to the UV-sensitive Laser Paint, creating a glowing star field effect. All the colors of the spectrum are possible-even a true white, which hasn't been achieved with other UV paints. Wildfire Laser Paint will be available for purchase beginning in December 2008, directly from Wildfire and through selected distributors including Rose Brand.

A popular use of Wildfire products is the dual image backdrop - a painted scene that shows one image in regular light and another in black light. The effect is produced by painting the latter scene with Wildfire's special luminescent paints that become visible under UV light. Wildfire demonstrated the effect at its LDI exhibit booth with a dual image painting by Creative Director Kent Mathieu. It can be viewed in the dual image slideshow on the Wildfire website.
Wildfire provided a special luminescent water dye that added a UV glow to the award winning Aqua Visual FX water curtain displayed at LDI by Pyrotek Special Effects. Aqua Visual FX uses waterscreen technology to create a "waterfall billboard" with the ability to exhibit custom-animated graphics, shapes and text images.

In a straightforward demonstration of how UV effects can be applied for marketing purposes, a Wildfire rep walked around the show passing out cards with hidden UV messages that became visible under Wildfire's booth lights. Visitors who followed their curiosity to the booth were rewarded with prizes.

A brief behind-the-scenes video of Wildfire at LDI 2008 will be available for viewing from the Wildfire website at

LA ProPoint Moves to New Headquarters

LA ProPoint, a national leader in the design, engineering, fabrication, and installation of stage and show systems, is pleased to announce that it is moving its headquarters to a larger facility, also located in Sun Valley, effective December 1, 2008.
The new office, which measures 27,000 square feet, nearly doubles the space available for both administrative and fabrication functions, which is crucial given that LA ProPoint now counts more than 40 full-time employees and, despite the challenging economic times, is moving forward on several theatre, museum and theme park projects.

“Our headquarters in Sun Valley has served as an ideal launching point for our work in Southern California and throughout the state,” explained Mark Riddlesperger, founder and president of LA ProPoint. “Our move ‘next door’ keeps us tapped into the creative pulse of LA’s entertainment industry while accommodating our growth.”

Cretors Offers Environmentally Friendly Popcorn Popping Option

C. Cretors and Company, the leading designer and manufacturer of food processing and concession equipment for over 120 years, offers a new technology, the one pop feature. This unique option patented by Cretors (6,872,923) can be included on any of their popcorn machines. Easy to use, safe and environmentally friendly, the One Pop is an ideal choice for any Cretors Popcorn Machine, as it allows for automatic shut off of the machine once the popcorn kettle is done popping. Activated by a single push of the finger to a user-friendly green button located directly on the control panel, the One Pop feature allows for the conservation of excess energy when the machine is not in active use.

Designed with the user’s safety in mind, the One Pop feature automatically shuts off once the kettle is done popping. Ideal for both large and small poppers, this technology is useful in a wide variety of venues, such as home theaters, convenience stores and movie theaters. In addition to the energy saving abilities, the One Pop feature alleviates worry when forgetting to shut off the appliance as it prevents smoke and burned popcorn which can lead to ruined kettles, and even possible fires.