Thursday, August 12, 2010

BRC taps digital media pioneer Mindi Lipschultz for world expo pavilion

Related story: Electrosonic designed AV and control systems for Information & Communications pavilion

View InPark Magazine's special issue on Shanghai Expo 2010.



Raising the bar for mobile media production

Emmy winning digital media pioneer Mindi Lipschultz was engaged by BRC Imagination Arts to direct and produce some 80 animated and interactive media segments for the Information & Communications Pavilion presented by China Mobile and China Telecom at Expo 2010 Shanghai.

BRC was creator, designer and executive producer of the pavilion. The Shanghai Expo, which opened May 1 and will run through October 31, is the largest world's fair ever raised, with a projected total attendance of 70 million visitors. The theme of the expo is "Better City, Better Life."

A multi-dimensional guest experience
and vision of future communications technology

Engaging visitors on multiple levels as they pass through the five experiences of the 6,000 square meter pavilion, the client's vision of future communications technology unfolds simultaneously on large theatrical and high-definition video screens and via custom server- and RFID-triggered interactive handheld devices. Sequences and images on the special mobile devices correspond with the action on the big screens and prompt visitors to make selections, building their own custom web pages via which they may continue the experience offsite.



"It was a great pleasure to help fulfill BRC's brilliant design concept for the pavilion," says Lipschultz, "and it was incredible to collaborate with the legendary Bob Rogers and Christian Lachel, BRC's VP and Creative Director on the project."

"Mindi was the perfect fit to lead the interactive media team," says Christian Lachel. Full story here. More images here. Mindi's blog here.

Photos: 1. Mindi Lipschultz, independent media producer.
2. © BRC Imagination Arts, Inc.
Visitors to the Information & Communications Pavilion at Shanghai Expo 2010 use custom handheld ICT devices to make selections for creating personal media and interact with the content on the big screens in the theaters.