Thursday, June 16, 2011
Mood Media to provide the in-store sound for the Gucci brand in Europe and Asia
ITALY /PRNewswire/ - Mood Media Corporation (TSX:MM / LSE:MM) a leading global provider of in-store media, digital signage and scent solutions, announced that it has become the provider of in-store music to Gucci stores in Europe, the Middle East, Asia and Australia.
"We are delighted by this partnership, and honored that we have been chosen to play a role in the retail experience for Gucci," said Claude Nahon, President of Mood Media Europe. "No one is better than Mood Media at extending a retail brand with in-store media, which is why the world's leading fashion brands choose to work with us."
Mood Media will provide rights-clearance, music players and manage the delivery of music to all retail stores. The music will be the same in each location, ensuring a consistent brand experience across the globe.
"Our partnership with Gucci is another example of our tremendous momentum in Asia," said Mood Media CEO and Chairman Lorne Abony." Global brands like Gucci need to work with global partners, and we have the network to support them not only in Europe, the Middle East and Australia, but in key Asian, markets including China, Singapore, Korea and Taiwan.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For more information on Mood Media Corporation visit www.moodmedia.com or contact: