Thursday, July 21, 2011

Carnival Magic Adds Family Ropes Course


Carnival, "The World's Most Popular Cruise Line"®, enlisted the professional expertise of Prime Play to bring an active family attraction to its newest ship, Carnival Magic. Launched in May, the massive 130,000-ton "floating resort" is the first cruise ship ever to feature a ropes course designed and installed on board. Featuring Prime Play's unique Sky Trail® Ropes Course, guests can take advantage of an active on land type family excursion in a distinctive shipboard environment. 

Incorporating two parallel tracks - one easy, one difficult - the custom-designed Sky Trail® creates a fun family cruising experience that offers a 360-degree view while suspended 150 feet above sea level. Located above the top deck SportSquare complex, each family member can traverse through their own course at their own skill level, while still participating in the same active experience together. Prime Play's Sky Trail® both challenges participants and keeps them completely safe, harnessed into the closed tracking system above. This custom truss system was also designed to decrease the amount of weight on the deck and reinforces Prime Play's and Carnival's shared commitment to providing "safe, family fun.

"The main objective for the Carnival Magic's SportSquare was to bring families together in an active, fun way and a large component of that was the ropes course. We knew that to create the industry's first on-board ropes course we would need the expertise of Prime Play and their portfolio of attractions," says Lania Rittenhouse, Carnival's VP of product development. "From the beginning, they were able to solve our engineering challenges and balance the need for family fun. Since the inaugural sailing, the ropes course has been a huge hit with our guests."

Carnival Magic's ropes course was specially built by Prime Play's team of experts to withstand harsh marine elements, such as sea water and UV exposure, while enhancing Carnival's "Fun Ship" brand promise and ensuring the highest standards in the cruise industry. As the world leader in the design and manufacturing of dry play systems, Prime Play is proud to have been part of this "latest and greatest" cruise attraction and we very much look forward to working with Carnival on future projects.


For more information on Prime Play and their suite of innovative new products, please visit www.primeplay.com