Under the partnership with the museum, Comcast will donate up to $500,000 of 30-second advertising spots every year for five years to air on Comcast cable systems to help advertise and promote the museum. To assist the museum in fulfilling its mission of telling the story of the history of television, NBC News and NBC 5 will make available select historic artifacts to the facility that can be displayed as part of temporary or permanent exhibits and donate video clips to museum archives to enhance its collection. In addition, NBC News had previously committed $200,000 to the museum to help complete construction of the exhibits and presentation areas.
Other components of the new partnership include:
- Naming the museum’s principle presentation area the Comcast NBCUniversal Center. The Comcast NBCUniversal Center will be a venue for industry pioneers, visiting personalities, authors, journalists and scholars to present on the media and its future. Public presentations in the Comcast NBCUniversal Center may be recorded and shared On Demand and via video streaming;
- Producing an introductory 8-10 minute video presentation for the Comcast NBCUniversal Center that will explore radio and television’s historic role in American life and its evolving impact on society worldwide;
- Creating a 30-minute documentary on the early days of television for local airing on NBC 5 Chicago;
- Holding at least two public programs a year featuring NBC News and NBC 5 talent; and
- Hosting at least one annual Career Assembly for inner city Chicago Public School students featuring NBC 5 journalists or executives.
“Comcast is excited to play a significant role in launching and promoting the Museum of Broadcast Communications,” said David L. Cohen, Executive Vice President of Comcast Corporation. “This major addition to Chicago promises to educate visitors about the birth and the evolution of electronic media, and we look forward to being a part of that.”
“NBC News is proud to be associated with the new Museum of Broadcast Communications in Chicago,” said NBC News President Steve Capus. “This important institution will tell the story of American radio and television, and the important place of news in that story, to generations of scholars and visitors.”
“Chicago’s rich history makes it a fitting home for the Museum of Broadcast Communications,” said Larry Wert, President and General Manager of NBC 5 Chicago. “The donations made by Comcast and NBC will contribute toward creating a facility as well-developed as the history it showcases and help ensure the public is aware of all the museum has to offer.”
“We are grateful to have Comcast, NBC News, and NBC 5 Chicago – institutions that have contributed so much to the history of television – show so much support for our new facility,” said Bruce DuMont, Founder, President and CEO of the Museum of Broadcast Communications. “We are excited to open our doors and share the experience with visitors.”
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