Friday, January 13, 2012

Prime Play Structure Headed to Singapore FEC

Richmond, BC, Canada -- Prime Play announces one of its most anticipated projects of 2012 with SAFRA Toa Payoh, in Singapore. Toa Payoh is the second SAFRA project that Prime Play’s in-house team of experts has custom designed and built.

Opening this spring, SAFRA’s newest Family Entertainment Center will offer a unique scavenger hunt attraction that provides fun, entertainment and education! The integrated attraction will feature 3 custom themed zones within a multi-level BallocityTM /Soft Contained Play structure complete with interactive touchscreens.

Children and their parents will explore these zones together in search of Tangram puzzle pieces, educating them about the world we live in. They can then take what they’ve learned and try to create their own tangrams on the touchscreens. This attraction will encourage repeat visits with changeable and rotating activities, as well as the anticipation of small prizes upon completion of the experience.

For information on Prime Play, the world leader in the design and manufacturing of active family play attractions, please visit

Prime Play has been creating active attractions that are fun for the entire family for nearly 20 years. As the world leader in the design and manufacturing of active play attractions, Prime Play brings a world of imagination to life.

Specializing in Family Adventure Parks, Soft Contained Play, BallocityTM, Foam FactoryTM, Water Rides and Theming, Prime Play’s in-house team of experts can design the ideal mix of attractions to suit Family Entertainment Centers, amusement parks, hotels, resorts, shopping malls, restaurants, bowling centers, fitness clubs and other family-friendly facilities.

In 2001, Prime Play became a division of WhiteWater West Industries Ltd. WhiteWater, The Waterpark Company, has over 500 employees worldwide and is a vertically integrated supplier of the most successful waterpark attractions in the world.