Universal's Parks and Resorts will help highlight the campaign with centennial specific content and merchandise throughout both the Orlando and Hollywood locations. The Orlando resort will soon announce a specially themed entertainment experience that will celebrate Universal's heritage. At the iconic Hollywood park, the world-famous Studio Tour features expert guides that will take guests on a tour through 100 years of moviemaking history on the Universal Studios production backlot. Tours are conducted daily, visiting TV and movie sets ranging from the early Universal Studios monster film classics to current productions.
"This is a proud moment for all of us who've had the privilege of working at Universal Pictures," said Ron Meyer, Universal Studios President and COO. "Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time. Our goal, 100 years later, is to preserve, restore and continue the iconic legacy of this studio for generations to come."