Friday, February 3, 2012

Universal Studios Hollywood to Launch Marketing Campaign for Transformers 3D Ride Superbowl Sunday

Universal City, CA, USA (February 3, 2012) /PRNewswire/ -- Universal Studios Hollywood(SM) prepares for battle with the debut of a national 30-second commercial for its exciting, new motion-based thrill ride, "Transformers™: The Ride-3D," opening May 2012. The spot, which airs on February 5 during NBC's Super Bowl Pre-Game coverage, will also introduce PrepareForBattle.com, an interactive website designed to engage fans with exclusive intel as the campaign's momentum escalates.

The spot marks Universal Studios Hollywood's inaugural consumer awareness effort for its marketing campaign launching "Transformers: The Ride-3D."  It will culminate with a call to action, challenging viewers to enlist at PrepareForBattle.com as N.E.S.T. volunteers within an elite AUTOBOT–human combat force. 


The PrepareForBattle.com website includes an interactive, online game in which fans and theme park enthusiasts will compete to rise up the military ranks by successfully completing missions involving exclusive videos, downloads and trivia. Players achieving the highest accumulated point totals will win prizes including original TRANSFORMERS collectibles and a grand prize trip to experience "Transformers: The Ride–3D" at Universal Studios Hollywood.

Larry Kurzweil, President, Universal Studios Hollywood said, "We're very excited to introduce our new breakthrough advertising campaign for 'Transformers: The Ride-3D' during the coveted Super Bowl and to be a part of the edge-of-your-seat suspense surrounding these spots for millions of viewers. In just thirty thrilling seconds, we'll be able to capture how exhilarating this mega-attraction will be when it officially opens at Universal Studios Hollywood this May."

"Transformers: The Ride–3D" is based on the iconic brand from Hasbro and the blockbuster film franchise, directed by Michael Bay. The most recent movie, TRANSFORMERS: Dark of the Moon has become the fourth largest grossing movie of all time at the global box office.

The thrill ride will tell a new "TRANSFORMERS" story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.

Fusing high-tech elements with an epic new "TRANSFORMERS" tale, "Transformers: The Ride–3D" will be Universal Studios Hollywood's most ambitious ride ever created and will set a new standard in the world of theme park attractions, stretching the medium's potential as an immersive and powerful storytelling vehicle.

In the "TRANSFORMERS" movies, Earth's humans are caught in the middle of an intergalactic war between alien robots, the heroic AUTOBOTS and the evil DECEPTICONS, that physically convert from common mechanical devices, such as cars, trucks and planes to robotic warriors.

"Transformers: The Ride–3D" is being created under a license between Universal Parks & Resorts and Hasbro, Inc.

The ride's pioneering photo realistic 3D media is being created by multiple Oscar® -winning Industrial Light & Magic (ILM), a division of Lucasfilms, Ltd., the ground-breaking visionary special effects company behind such acclaimed films as "TRANSFORMERS," "Avatar," "Iron Man" and "Star Wars."

ABOUT UNIVERSAL STUDIOS HOLLYWOOD

Universal Studios Hollywood , The Entertainment Capital of L.A.(SM), includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the "5 Towers" state-of-the-art outdoor concert arena, and the Gibson Amphitheatre concert and special event venue. World-class rides and attractions include the new blockbuster ride, "King Kong 360 3-D" on the famed behind-the-scenes Studio Tour, "The Simpsons Ride™," "Revenge of the Mummy(SM) -- The Ride" indoor roller coaster and "Jurassic Park® -- The Ride."  www.universalstudioshollywood.com