Thursday, June 28, 2012

Dave Cobb of Thinkwell speaks at Gamification Summit in San Francisco

David Cobb
Gamification Summit held in San Francisco June 19-21
The third Gamification Summit took place at the Concourse Exhibition Center in San Francisco, chaired by Gabe Zichermann. With the gamification industry said to be on target to generate over $2.5Bn in the US alone by 2015, this year’s conference brought together a lineup of industry titans, startup pioneers, academic researchers and design experts for three days of hands-on workshops, sharing of best (and worst) practices, showcases of new products and ideas, information exchange and networking.

Sessions included WRITING ROLLERCOASTERS: Stories, Spectacle & Games in Physical Places, presented by Dave Cobb, senior creative director of Thinkwell Group. His presentation is now available on SlideShare, at this link.

For more information about the Summit, visit

About Gamification Co
Gamification Co is a transmedia company dedicated to Engagement Science and Gamification. The group publishes the Gamification Blog and related books, organizes the Gamification Summit & Workshops and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to solve problems and engage audiences, and its power is radically reshaping industries from marketing to HR, education to health care, improving lives, solving problems and generating unprecedented growth. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending over $2Bn on related products, services and technologies according to M2 Research. For more information on Gamification Co and how to leverage the power of game mechanics, visit http://Gamification.Co.