Wednesday, July 18, 2012

SATE 2012 Celebrates Cultural Diversity in Experience Design

Paris, France (July 17, 2012) -- Disneyland Paris -- "To move the international theme park industry forward calls for international dialog," says Themed Entertainment Association (TEA) president Rick Rothschild of FAR Out! Creative Direction.

"Cultural Diversity" is the theme of TEA's SATE 2012 conference on Experience Design, held 19-21 September at Disneyland Paris. The dialog will span the mature entertainment markets of the US and Europe, the rapidly expanding markets of Asia, and the emerging markets of the Middle East & South America.

The TEA added the SATE conference to its slate of industry events in 2007 to foster dialog in the business community about the methodology of Experience Design.

Registration for SATE 2012 is now open, and the full conference program and confirmed speaker list are now available. Following the conference is an optional post-SATE excursion to French theme parks Puy du Fou and Futuroscope.

SATE 2012 headline speakers include:

  • Yves Pépin, independent producer and SATE co-chair - rose to world fame as producer of the Millennial pyrotechnic show at the Eiffel Tower in 2000...
  • Joe Rohde of Walt Disney Imagineering, SATE co-chair - creative mind driving the creation of Disney Animal Kingdom, and Aulani Resort...
  • Patrick Stalder, Event Producer - played a key role in development of the Youth Olympic Games...
  • Bob Weis, Walt Disney Imagineering - primary creative in redesign of Disney California Adventure, and creation of Shanghai Disney Resort...
  • Matthew Jessner, key creative with Franco Dragone Entertainment Group...
  • Jean Francois Zurawik of the city of Lyon's acclaimed La Fete des Lumieres

For a complete press release about SATE 2012 - in English and French, with details of the program, speakers and logistics, background on the event, and sponsorship information, visit http://sate2012.blogspot.com/2012/07/themed-entertainment-association-leads.html.

SATE 2012 Sponsors & Supporters
SATE 2012 sponsors include Disneyland Paris, Electrosonic, Sennheiser, Fountain People, Edwards Technologies Inc., Puy du Fou, Futuroscope, Tejix, Canyon Creative and FAR! Out Creative Direction. SATE supporters include NewsParcs and Leisure Media.

About TEA
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 7,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in more than 680 firms in 39 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conferences (Story, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Project Development Guidelines, and TEA Annual & Directory.

Visit http://www.TEAconnect.org.