Friday, August 31, 2012

The Nest Halloween Attraction to Integrate Social Media and RFID Into Haunt

Phoenix, AZ, USA /PRWEB/ -- The business of fear is about to get personal this year as Arizona’s largest haunted attraction, The Nest, unveils plans for its 2012 Halloween season. The Nest is incorporating social media integration and RFID tracking into its blueprint, allowing thrill seekers to experience fear like never before.

“By integrating Facebook Connect we are taking the entire haunted house experience to a new level and redefining this industry,” said Steve Kopelman, producer of The Nest. “As guests walk through The Nest, they will see and hear their name, see their photos, receive messages and a few more terrifying surprises. We are truly creating their worst nightmare.”

Kopelman partnered with Brightline Interactive, a leader in creative and digital activations and with FISH Technology, known for creating interactive technology systems for experiential environments. Through integration of RFID tracking technology, the new sensor system at The Nest automatically follows guests through the haunt, personalizing the experience as they walk from room to room.

“This is a big deal," added Kopelman. "It's the greatest innovation in the history of the entertainment and amusement parks utilizing social media, RFID and digital experiences. The Nest is the first in the world to debut this level of technology integration and as we raise the bar for the entire industry, we once again set ourselves apart from the rest.”

Now in its sixth year in Phoenix, Arizona, The Nest is over 50,000 square feet, nestled behind the façade of Rawhide’s busy Main Street. With nearly $1 million in animatronics, and special effects it is no surprise that ABC News and Good Morning America named it the “Spookiest Place in America” and broadcasted live from the Nest during its morning Halloween show. Additionally, the Nest has been named the scariest haunted attraction in the country by MSN and scariest haunted attraction in the west by MTV. “Every year we improve the haunt and bring it to the next level,” added Kopelman. “This year however, we simply redefined the experience.”

The Nest will open on September 28th, 2012. Visitors will have to make their way through a horrifying maze of connecting sections, featuring Bleak – a terrifying, dark labyrinth that defines claustrophobia followed by Mirror Maze, Turmoil 3D – a three dimensional experience, and culminating with a walk through the horrific rooms of The Nest – where Jacob Kell, the serial killer upon whom the attraction is based, will wait with personalized greetings.

For exact dates and hours of operation, and additional information about The Nest please visit http://www.frightened.com.

About The Nest Haunted House:
Now in its sixth year in Phoenix, Arizona, The Nest the state’s largest haunted attraction with more than 50,000 square feet of terror. The Nest located at Rawhide, behind the façade of Rawhide’s busy Main Street. With nearly $1 million in animatronics and special effects The Nest was named the “Spookiest Place in America” by ABC News and Good Morning America which broadcasted live from the Nest during its morning Halloween show. Additionally, the Nest has been named the scariest haunted attraction in the country by MSN and scariest haunted attraction in the west by MTV. The Nest was also ranked among America’s Best Haunts, an annual ranking of top haunted attractions in the USA. For detailed schedule and further information please visit: http://www.frightened.com

About FISH:
FISH is a leader in technology integration for interactive experiences. FISH has created the world’s most interactive measurement systems for all types of experiential brand activations. The company’s Immersive Media applications are used by numerous recognizable brands, including the US Army, US Air Force, Microsoft, Toyota, Smirnoff, and Ford.

The interactive RFID systems created by FISH engage consumers by allowing them to simply and easily collect content, enter contests, earn digital prizes, and share their experiences. FISH systems are fully integrated with Social media – providing the ability to take photos, videos, and post status and “Likes” to Social Media platforms in real time. FISH custom design system drives enhanced visitor experiences while simultaneously creating unprecedented behavioral measurement for entertainment brands including theme parks, hotels, and other family entertainment venues. For more information visit http://www.fishtechnology.com

About Brightline Interactive:
Brightline is a digital experiential agency that delivers creative solutions for Experiential, Mobile & Web Environments. Brightline’s unique blend of creative services includes high-end programming, media production, and event integration. Brightline works with leading brands such as Infiniti, Sports Illustrated, US Army, ConocoPhillips, IBM, NISSAN and 5-hour ENERGY and others at well known events like the Super Bowl, NCAA Final Four, PGA, NFL and NASCAR. For more information visit http://www.brightlineinteractive.com