Tuesday, November 13, 2012

Themed Attractions and Resorts Celebrates 2012 with Five New Malaysian Theme Parks

Orlando, FL, USA (November 13, 2012) -- Themed Attractions and Resorts brought five new premier theme parks to Malaysia – KidZania Kuala Lumpur, LEGOLAND Malaysia, the first in Asia LAT’s Place, the first of its kind themed animated dining experience, the first SANRIO HELLO KITTY TOWN outside of Japan, the first in the world The Little Big Club, houses favorable characters such as Bob the Builder®, Barney®, Angelina Ballerina®, Pingu® and Thomas & Friends®

As one of the top destinations of the world, Themed Attractions and Resorts reaffirmed its commitment to the growth and development of Malaysia’s Leisure and Tourism sector with the opening of new attractions. Already a high tourist destination, Malaysia’s rich culture and heritage as well as being a shopping haven is now further enhanced through the addition of these world-class theme parks and attractions.

“Themed Attractions and Resorts is committed to the development of Malaysia’s Leisure and Tourism industry and are proud to be part of some of the world’s leading theme park brands and attractions. Focusing on family-oriented theme parks, we hope to position Malaysia as the destination of choice for family and everyone with KidZania Kuala Lumpur, LEGOLAND Malaysia, Lat’s Place, SANRIO HELLO KITTY TOWN and The Little Big Club ” said Tunku Dato’ Ahmad Burhanuddin, Managing Director and Chief Executive Officer of Themed Attractions and Resorts Sdn Bhd.

LEGOLAND Malaysia is the first LEGOLAND Park in Asia and the sixth in the world. The Park has more than 40 rides, shows and attractions spread over an impressive 76 acres. It offers an interactive and educational adventure for families with children between the ages of 2 and 12. LEGOLAND Malaysia is also the ultimate experience for LEGO® fans and is full of models made from more than 50 million LEGO bricks. Lat’s Place, SANRIO HELLO KITTY TOWN, The Little Big Club and LEGOLAND Malaysia are strategically located in Nusajaya, Johor. It is only a 20 minutes’ drive from the Malaysia-Singapore Second Link or 25 minutes away from the Johor’s, Senai International Airport

Malaysia’s very own cartoon character Kampung Boy (Village Boy), will be brought to life in a unique interactive dining experience for patrons. Lat’s Place will be the first of its kind in the world as it Themed Attractions and Resorts looks to add further excitement by introducing a local flair into the themed attractions mix. Lat’s Place is set to open in December 2012. Providing a series of unique experiences and excitement through popular children’s characters such as LAT Kampung Boy, SANRIO HELLO KITTY TOWN and The Little Big Club, guests will be thoroughly entertained and play-learn via rides, activities and shows provided. It is an immersive learning and play experience for everyone.

LAT’s Place in Puteri Harbour will house the first ever animated dining experience and , bringing the world of popular and internationally renowned cartoonist, Dato’ LAT’s famed Kampung Boy (Village Boy) character to life. Guests will be immersed into Village life through the enchanting restaurant design and engaging animations. Guests will also dine in the splendor of LAT’s humour and artistry, enticing the five senses in this truly immersive experience.

The first Hello Kitty theme park outside of Japan will be among the developments forming Puteri Harbour as a family theme park. SANRIO HELLO KITTY TOWN will consist of walk-through attractions and various activities. Hello Kitty fans can enjoy the hi-tech interactive themed experience at Black Wonder to the Wishful Studio which offers jewellry making, costume dress up, a nail salon, cookie studio and doll factory.

SANRIO HELLO KITTY TOWN will also feature Friendship Land with its playground and tea cup rides. Another feature is the “Purrfect” stage where Hello Kitty and her friends such as Dear Daniel, Badtz-Maru and My Melody conduct live performances. Guests can also have their photos taken with Hello Kitty and friends and host themed birthday parties.

The Little Big Club® will house characters such as Bob the Builder®, Barney®, Angelina Ballerina®, Pingu® and Thomas & Friends®. Featuring a series of rides, The Little Big Club® will offer various interactive activities which follow the HIT Entertainment characters’ theme.

Bob the Builder® will feature both an interactive and engaging ride for young children as well as a play house where children are able to help build houses in Bobsville. Barney® and friends will be singing and dancing to all of their favourite songs in a live stage performance while a computer generated image (CGI) of Angelina Ballerina® leads a dance class where children will be taught fun dance moves.

Another development by Themed Attractions and Resorts is KidZania Kuala Lumpur. Having opened KidZania Kuala Lumpur in February 2012, this indoor edutainment centre provides children with the opportunity to learn about the world of adult occupations via role-playing various professions. Children can choose from 90 career based activities such as a firefighter, pilot or chef and carry out activities specifically designed to aid physical and intellectual growth. Unlike other theme parks, KidZania does not feature any rides or arcade games.

KidZania has been named Best Theme Park Worldwide by The Themed Entertainment Association and awarded Top Family Entertainment Centre of the World by the International Association of Amusement Parks & Attractions. Most recently, the KidZania franchise was named Global Leisure Operator of the Year by Retail & Leisure International, in an awards ceremony in London.

Website: www.tar.com.my

About Themed Attractions and Resorts
Themed Attractions and Resorts Sdn. Bhd., a wholly-owned subsidiary of Khazanah Nasional Berhad, was incorporated in June 2009 to develop, manage and operate theme parks and attractions in Malaysia, serving as a catalyst for the leisure and tourism industry and bringing premier international theme parks and attractions such as LEGOLAND Malaysia*, SANRIO HELLO KITTY TOWN, HiT Entertainment The Little Big Club® and KidZania to Malaysia. Themed Attractions and Resorts Sdn. Bhd. will also be bringing Kidzania to Singapore. Themed Attractions and Resorts Sdn. Bhd. will create world-class, home-grown themed attractions such as LAT’s Place, a themed dining experience based on the popular Kampung Boy character by famous local cartoonist, LAT.

*LEGOLAND® Malaysia Theme Park is owned by Themed Attractions & Resorts Sdn Bhd, Iskandar Investment Berhad and Merlin Entertainment Group through IDR Resorts Sdn Bhd and operated by Merlin Entertainments Group.